E-mail List Rentals: Red Flags
A look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. Dec 29, 2008
Oops! How to Handle E-mail Mishaps
What if your e-mail includes the wrong subject line, omits the sender line, or has bad links? First in a two-part series. Dec 1, 2008
Marketing to Third-Party E-mail Lists, Part 1
Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. Nov 17, 2008
Using E-mail to Drive Renewals
How do you make the most of your e-mail renewal efforts? Here are a few tips. Nov 3, 2008
Making the Case for Relevance
Increasing e-mail open rates isn't the only reason to focus on relevance. Oct 20, 2008
Engage Your E-Newsletter Readers
There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Sep 8, 2008
Really Simple E-mail Segmentation: Developing a Welcome Series
How to develop a e-mail marketing welcome series to educate new people on your e-mail list about a complex product or service -- and drive them to the next level of the relationship. Jun 30, 2008
Really Simple E-mail Segmentation: A Framework
How to build the framework for segmenting your list and targeting content to improve an e-mail marketing program's performance. Jun 2, 2008
Marketing to Third-Party E-mail Lists, Part 1
Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. May 5, 2008
Happy Birthday: Rewards for a Special Day
Some marketers are wiser today about sending out birthday e-mail greetings that contribute to business goals. Here's how. Apr 21, 2008
Engage Your E-Newsletter Readers
There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Apr 7, 2008
E-mail Marketing vs. E-mail Sales
Most e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Mar 24, 2008
Build and Use an E-mail Response Curve Model
A response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Feb 11, 2008
Getting and Using Customer Testimonials, Part 1
Good testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Part one of a series. Dec 17, 2007
Sometimes, E-Mail's Not the Problem
A funnel analysis can help identify the true source of the problem -- and save your e-mail program's reputation. Aug 27, 2007
E-Mail: Online Marketing's Overlooked Stepchild?
E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving e-mail campaign results. Jul 30, 2007
Ask the Right E-mail Questions
Stop wasting time with questions that don't propel your business forward. Three questions (and answers) to let go of. Jun 18, 2007
Seven Tips for Effective Landing Pages
If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Feb 26, 2007
The Value of Observed Behavior
What e-mail recipients say they do often differs greatly from what they actually do. Feb 12, 2007
Do Not Reply to This E-Mail
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain e-mail addresses. Dec 4, 2006
E-Mail vs. Blogs
Jeanne makes the case for e-mail newsletters over blogs. Nov 20, 2006
Seven Tips for Effective Landing Pages
If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Aug 28, 2006
Corners You Can Cut (and Ones You Can't)
When (and how) to deviate from e-mail campaign standard operating procedure -- without busting your budget or schedule. Jul 31, 2006
Projections
Projecting the results of an e-mail marketing campaign isn't daunting -- really! A step-by-step guide to projections for e-mail marketers. Apr 24, 2006
What to Test and What Not to Test
Sure, you should test e-mail campaigns and newsletters. But not every little change warrants the effort. "Do" and "don't bother" testing scenarios. Feb 27, 2006
The Legality of Links
Could links in your e-mail newsletter become a legal issue for your business? Nov 21, 2005
E-Mail: Online Marketing's Overlooked Stepchild?
E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving e-mail campaign results. Nov 7, 2005
E-Mail Polices: Solution or Problem?
Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam. Aug 29, 2005
E-Mail Append: Opt-In or -Out?
Vendors focus on the quantity, rather than the quality, of e-mail append. Some best practices for getting the most out of e-mail appends. Aug 15, 2005
E-Mail List Quick Fix: Too Good to Be True?
E-mail list sagging? Before you reach for that quick fix, check these three quick rules for evaluating any e-mail marketing idea. May 23, 2005
Back to E-Mail Basics
Looking to boost your response rate? These tips helped one client boost sales 75 percent -- at minimal cost. May 9, 2005
Building an Opt-In E-Mail List
Looking to build an e-mail list from scratch? Want better list growth? A few tips on building an opt-in e-mail list. Apr 25, 2005
Growing an E-Mail List: Five Practical Tips
Is your list shrinking due to hard bounces and unsubscribes? Maintaining, and growing, e-mail lists is a never-ending process. Mar 25, 2004
Kick-Starting List Growth: A Case Study
If harvesting and appending are no-nos, how can you dramatically speed up your e-mail address acquisition? May 22, 2003
Breaking the Rules -- or Adhering Too Closely?
Optimization's a fine line. Two studies: a company too zealous on procedure and an e-newsletter that's successful in spite of itself. Mar 27, 2003
Email Newsletter Tips, Tricks, and Stats, Part 1
Thinking of launching a B2B email newsletter? Got one up and running but could use a little help? A new series to answer your questions. Oct 10, 2002
The Business Case for Opt-In
Getting personal with spammers: Jeanne's email from spammers who lament their tactics don't work. What better business case for opt-in? Sep 12, 2002
'A' Is for Append
Despite new standards, appending email addresses is a questionable practice. Jun 20, 2002
Marketers Feel Slammed by Spam
Marketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. May 23, 2002
Oh! You Do Spam.
Is email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you her thoughts -- and asks for yours. Apr 25, 2002
Evaluating Your Email Marketing Campaign
Jeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Jan 31, 2002
Time Is on Your Side... If You Follow These Simple Guidelines
A few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you're thinking about the copy, the creative, the messaging, and the call to action. Is when to hit the "send" button part of your marketing strategy? Jeanne looks at what some of our readers told us they're doing and adds some advice from her own experience. Nov 1, 2001