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Elsewhere on the ClickZ Network...
TNS: Ad Buyers Hit the Brakes in Q3
Growth rate for display spending slows as overall ad market declines. - Dec 11, 2008
Bailout Drives Search Efforts for Automakers, Advocacy Groups
The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to promote public policy messages. - Dec 11, 2008
Gannett Says Now Is the Time to Invest in Digital, Launches ContentOne
Gannett expects its growing portfolio of digital properties to generate almost $700 million this year. - Dec 11, 2008
A Global Online Community Is Created to Save Tigers
Conservation International wins HiveLive's first Community Design Challenge. - Dec 11, 2008
Execs & Accounts: Razorfish, BBH, space150
Razorfish names Sarah Baehr to top media buying role; BBH names a head of interactive production; space150 brings in a VP and creative director. - Dec 11, 2008
Mobile Brings Value to Traditional Channels
Adding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability. - Dec 11, 2008
Charities Use Social Sites to Boost Holiday Cheer
Media buyers would be wise to explore how they could do the same. - Dec 11, 2008
This Country Needs an E-Mail Czar
Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. - Dec 11, 2008
Turbo-Charged Social Networks: Lessons From Bundlers
The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social networks. - Dec 10, 2008