WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >>

Google Grabbed Most of Obama's $16 Million in 2008
The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's. - Jan 6, 2009

Atlanta's Definition 6 Joins Digital Agency Layoff Club
Staff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. - Jan 6, 2009

Execs & Accounts: Razorfish, Studiocom, Brickfish
Razorfish works with TravelChannel.com; clothing brand KangaRoo taps Studiocom for 30th anniversary branding campaign. - Jan 6, 2009

Brands Struggled With Social Media in '08
Facebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. - Jan 5, 2009

Toy Car Company Tries Driving Pre-Teen Boys to Virtual World
Participants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships - Jan 5, 2009

Low Investment Interactions: The Next Tiny Huge Thing
How a small interaction can promise a big result to an entire community. - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09!
Why online marketing should defy expectations in the coming year. - Jan 6, 2009

Time for Analytics to Come in From the Cold
Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. - Jan 6, 2009

Four Predictions for 2009
Online video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and less as an adjunct. - Jan 6, 2009