Monday - December 29, 2008
» Actionable Analysis
Creating an Integrated Content Strategy in 2009
Written by Heidi Cohen
Six ways to capture the benefits, content formats to consider, and metrics to track.
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» E-Mail Marketing
E-mail List Rentals: Red Flags
Written by Jeanne Jennings
A look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series.
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» Search Results
RIP Ranking Report (And Good Riddance!)
Written by Mike Grehan
What's the point of having a rank at a search engine for a specific keyword or phrase if it doesn't send relevant traffic?
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» Using Ad Technology
New Model in Online Video Advertising Holds Promise
Written by Jeremy Lockhorn
Prosumer-generated advertising stands to challenge ad agency business models.
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Tuesday - December 30, 2008
» Planning the Buy
Ten Reasons to Be Optimistic About Online in 2009
Written by Hollis Thomases
The new year holds lots of promise for online marketing. Here's why.
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» Analyzing Customer Data
Understanding the Impact of Seasonality
Written by Jason Burby
Approaches to monitoring seasonal trends that affect business.
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» Digital Marketing Trends
Just a Wii Bit More Time
Written by Matt Story
Why marketers should keep tabs on the video game industry's hardware and software sales.
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» Digital Video Advertising
Lessons Learned in 2008
Written by Christine Beardsell
Three tips for developing online video content for brands
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Wednesday - December 31, 2008
» E-Mail Delivery
Ten Resolutions to Make 2009 a Better E-mail Year
Written by Stefan Pollard
Any of these resolutions will help you get your e-mail efforts back on track in the coming year.
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» Search Engine Marketing
Nine SEO Tips for 2009
Written by P.J. Fusco
Attain improved search results in the new year by making the most of your natural search acumen today.
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» E-Marketing Strategies
Five Items for Your New Year's To-Do List
Written by Dave Evans
Consider taking these steps to make your online marketing initiatives shine in 2009.
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» Behavioral Marketing
How Fear-Based Marketing Can Be Effective
Written by Anna Papadopoulos
There are ways to use innate human fear to empower consumers and allow them to be in control.
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Friday - January 2, 2009
» ROI Marketing
The Sciences and Disciplines of Web Site Optimization
Written by Bryan Eisenberg
If you are struggling in your optimization efforts, it might be time to examine your tools.
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» What's The Buzz?
Marketers as Publishers
Written by Rebecca Lieb
If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities.
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» Paid Search Strategies
Learn How to Say No to Dumb Ideas
Written by Kevin Lee
Being a "yes man" can be dangerous to your career.
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