Experts - Emerging Marketing Tools

Advice and opinions, by and for marketers

How can marketers really distinguish between hype and promising products, technologies, and companies? Check out Sean Carton's column about emerging products and services, plus tips to evaluate new technologies.

Sean Carton
Sean
Carton

Why the Web Is Better Suited for News - Jan 5, 2009

The sound of print's death rattle become louder and clearer. (0 comments)

Is Twitter the Next Second Life? - Dec 22, 2008

A cold, hard look at the numbers behind Twitter. (0 comments)

Integrated Marketing Plans Fall Short - Dec 8, 2008

Studies provide evidence that media work synergistically to boost the effectiveness of each other. (0 comments)

Google's Android Arouses Augmented-Reality Dream - Nov 24, 2008

A look at the future of mobile marketing and mobile search. (0 comments)

Conversational Marketing: Fact or Fiction? - Nov 10, 2008

Barack Obama's campaign represents a bold move from brands as conversations to brands as collaborations. (0 comments)
Emerging Marketing Tools Archive More Emerging Marketing Tools Stories

Archive

ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008