Experts - Mobile Marketing

Advice and opinions, by and for marketers

Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.

Davis Brewer
Davis
Brewer
Courtney Acuff
Courtney
Acuff

Mobile Brings Value to Traditional Channels - Dec 11, 2008

Adding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability. (0 comments)

Mobile Marketers Should Show by Example - Dec 4, 2008

Verizon makes a smart appearance in CW's "Gossip Girl." (0 comments)

Shifting Sands in the Mobile Marketing Arena - Nov 13, 2008

Three developments that should be on the radar of digital advertising executives. (0 comments)

Unofficial Review: Android Fanboy - Oct 30, 2008

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. (0 comments)

Utilize Mobile Ads Right - Oct 16, 2008

WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. (0 comments)
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Archive

ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008