Experts - Digital Video Advertising

Advice and opinions, by and for marketers

The popularity of sites like Hulu and YouTube has given digital video advertising a bigger share of budgets. While advertisers and publishers alike continue to test and fine-tune formats, the medium affords opportunities for innovation and creativity. Learn how to produce superior video ads and integrate your message with existing content.

Todd Krieger
Todd
Krieger
Christine Beardsell
Christine
Beardsell

Four Predictions for 2009 - Jan 6, 2009

Online video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and less as an adjunct. (0 comments)

Lessons Learned in 2008 - Dec 30, 2008

Three tips for developing online video content for brands (0 comments)

Weezer vs. Ben Stiller - Dec 23, 2008

How the YouTube superstars beat Hollywood at its own game. (0 comments)

Strategies for Building an Audience - Dec 16, 2008

Be prepared to spend as much on building an audience as producing content. (0 comments)

Everything that Streams Must Converge - Dec 9, 2008

Two recent developments move forward the marriage of TV and Web content. (0 comments)
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ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008