Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Dave Evans
Dave
Evans

Five Items for Your New Year's To-Do List - Dec 31, 2008

Consider taking these steps to make your online marketing initiatives shine in 2009. (0 comments)

Social Conversions: Taking Step Two - Dec 17, 2008

When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. (0 comments)

Into the Pits: Time for an E-Marketing Tune-Up - Dec 3, 2008

Time: Consider these approaches to measure, evaluate, and tune your Web site. (0 comments)

Participating in the Visible Backchannel - Nov 19, 2008

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. (0 comments)

Where to Get a Social Media Education - Nov 5, 2008

Easy ways to get into social media faster than you thought possible and to make face-to-face connections. (0 comments)
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ClickZ Yesterday

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008