Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
The IAB-proposed guidelines would enable advertisers to compare media options based on the level of human interaction with publishers' content. Here are a few more factors to consider. (0 comments)