Experts - ROI Marketing

Advice and opinions, by and for marketers

Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Bryan Eisenberg
Bryan
Eisenberg
Jack Aaronson
Jack
Aaronson

The Sciences and Disciplines of Web Site Optimization - Jan 2, 2009

If you are struggling in your optimization efforts, it might be time to examine your tools. (0 comments)

Calling You to Action - Dec 19, 2008

How well do your CTAs convert visitors? Ten tips for improving your calls to action. (0 comments)

Use Text Messaging in Your Business - Dec 12, 2008

Seven ways to get you started using texting in your business. (0 comments)

The Value of a Unique Value Proposition - Dec 5, 2008

Looking to increase your conversion rates? Consider this quick and easy process for writing a more powerful unique value proposition. (0 comments)

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want. (0 comments)
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ClickZ Yesterday

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008