Experts - B2B E-Mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Karen Gedney
Karen
Gedney

The New "You" - Jan 7, 2009

The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. (0 comments)

A Curmudgeonly Look at Holiday E-Cards - Dec 24, 2008

Cutsey photos of employees don't cut it. (0 comments)

E-mail Networking, the Gracious Way - Dec 10, 2008

Six LinkedIn applications that can help renew and establish business relationships. (0 comments)

10 Reasons to Be Thankful for E-mail - Nov 26, 2008

Why e-mail marketing offers a bright spot despite the economic downturn. (0 comments)

Never on Sunday? Rethink Your E-mail Schedule - Nov 12, 2008

New reports show the best day to send your e-mail is Sunday. (0 comments)
B2B E-Mail Marketing Archive More B2B E-Mail Marketing Stories

Archive

ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008