Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Brian Massey
Brian
Massey
Anna Papadopoulos
Anna
Papadopoulos
Elyse Tager
Elyse
Tager
Vicky Chen
Vicky
Chen
Robin Neifield
Robin
Neifield

Four Guidelines for Behavioral Marketing Newbies - Jan 7, 2009

Should you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. (0 comments)

How Fear-Based Marketing Can Be Effective - Dec 31, 2008

There are ways to use innate human fear to empower consumers and allow them to be in control. (0 comments)

When the Going Gets Tough, The Tough Get Behavioral - Dec 24, 2008

A look at the trends that will influence online marketing in 2009. (0 comments)

The Future of Behavioral Targeting - Dec 17, 2008

Back to basics: deconstructing behavioral targeting and what it really means to communicate. (0 comments)

What Behavioral Marketing Is Not - Dec 10, 2008

Behavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. (0 comments)
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Archive

ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008