Experts - Media Buying

Advice and opinions, by and for marketers

The digital media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

New Year, New Ads - Dec 18, 2008

It's a new year full of potential, just like these advertising opportunities. Gather your nerve and resolve to give them a try. (0 comments)

Charities Use Social Sites to Boost Holiday Cheer - Dec 11, 2008

Media buyers would be wise to explore how they could do the same. (0 comments)

Advertising in an Economic Downturn - Dec 4, 2008

For many brands, this is an ideal time to underscore -- in a most culturally relevant fashion -- the product attributes that already exist. (0 comments)

Recession Marketing Is on the Rise - Nov 20, 2008

Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. (0 comments)

The Dangers of Amazing Media Sponsorships - Nov 13, 2008

One media buyer's success can generate another's malfunction. (0 comments)
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Time for Analytics to Come in From the Cold - Jan 6, 2009

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008