Features - Insight

People, products, campaigns, controversy: inside, in-depth

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008
2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrinking display ad market.

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008
The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to promote public policy messages.

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008
Fearing blunt legislation, the industry moves towards aligning behind a single standard for deep packet inspection.

'In An Absolut World' Hits Its Stride - Sep 10, 2008
A year after it ditched its famous bottle campaign, Absolut's new marketing message finds its footing in a variety of media.

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008
Sources say aQuantive has begun to infuse its parent with new digital marketing mojo.

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008
It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge.

Inside MySpace's War on Marketing Abuse - May 29, 2008
The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you might think.

All Primaries Are Local: Presidential Campaigns Buy Local Online - May 1, 2008
The primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack.

Gore's 'We' Campaign to Pack Digital Wallop - Apr 24, 2008
America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire?

IAB Europe Embarks on Expansion and Restructuring - Apr 23, 2008
Representatives of national European IAB organizations will convene next month to formulate a constitution.

Insight Archives

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