Stats - Entertainment

Trends & statistics: the Web's richest source

Study: Half of Americans Play Video Games
Entertainment
Income, education, and age determine likelihood and frequency of game play.

Summer Hits to Entertainment and Movie Sites
Entertainment
The market share of visits to enteratainment and movie sites in June 2008 compared to June 2007.

Connected Consoles Benefit from Three Added Revenue Streams
Entertainment
With connected capabilities, console manufacturers see viable revenue growth in subscription fees, downloadable content, and advertising.

In-Game Ad Reach Includes Pass-Along Effect
Entertainment
In-game advertising's reach is boosted by social gameplay, rental, used sales, and pass-along games.

Music Sites Get Half a Million Visitors per Minute
Entertainment
Digital music sites average a global daily peak of over half a million visitors per minute.

Online Games Market to Hit $4.4 Billion by 2010
Entertainment
The online game market is set to exceed $4 billion by 2010; gamers are identified in six distinct groups, each with compelling buying power distinctions.

Marketing Opportunities Emerge in Online Gaming Venues
Entertainment
Persistent worlds attract thousands of players and set the stage for marketers to engage with players.

Slow Adoption for Mobile Video
Wireless
Over half of mobile video equipped consumers don't bother to watch.

Too Many Digital Video Delivery Options
Entertainment
The rush of video to the Web brings more delivery options than consumers care to use, as new portable devices with video playback capabilities come to market.

Gamers Ready to Run With In-Game Ads
Advertising/Marketing
Heavy gamers respond to in-game advertising more than casual players.